In a sport defined by precision, endurance, and relentless marginal gains, partnerships are no longer about logo placement; they are about competitive advantage. This philosophy sits at the heart of the multi-year collaboration between Vellamo Water and the MoneyGram Haas F1 Team, a partnership announced at the 2025 United States Grand Prix in Austin.
As the team’s Official Hydration Partner, Vellamo steps into Formula 1 with a product rooted in ancient geology, Scandinavian purity, and a sustainability mindset aligned with the future of elite motorsport.
A Water Source 10,000 Years in the Making
Vellamo Water is sourced from Finland’s only natural mineral water source, Viikinäinen, in Heinola – a region shaped over 10,000 years by glacial activity. The Salpausselkä Ridges, made of granite, sand, and moraine gravel, naturally filter the water through multiple layers of Ice Age–formed terrain. The result is a uniquely pure mineral water distinguished by high alkalinity (pH 8.3) and rich electrolyte content.
For athletes, engineers, and mechanics operating under extreme pressure, these characteristics matter. Formula 1 races put the human body under stresses that rival the machinery on track. Maintaining electrolyte balance and hydration is not merely beneficial; it is essential for performance, concentration, and recovery. With a naturally alkaline profile and a balanced mineral composition, Vellamo Water brings a scientifically advantageous hydration option into the heart of the team’s racing operations.
As the partnership rolls out across the 2025 season, Vellamo will support hydration for every part of the organisation, from drivers Esteban Ocon and Oliver Bearman to engineers, mechanics, and operational crews. The brand’s products will be used trackside, in garages, hospitality, and throughout the demanding international calendar.
Shared Values: Innovation and Sustainability
Modern motorsport is undergoing a quiet transformation. Teams and partners are expected not merely to perform but to progress toward efficiency, environmental responsibility, and sustainable innovation. In that respect, Vellamo is a natural match for MoneyGram Haas F1 Team’s ethos.
The company’s approach to sustainability is straightforward: choose what causes no harm, use only what can regenerate, and protect the nature that makes the product possible. Their philosophy emphasises minimal environmental impact across extraction, bottling, and packaging. Vellamo already uses recyclable glass bottles, but the brand is also looking ahead, preparing to introduce revolutionary new packaging materials in 2026, a step intended to reduce the ecological footprint without compromising quality or purity.
Such commitments add a valuable dimension to the Haas partnership. Formula 1 has pledged to reach Net Zero by 2030, and teams increasingly seek partners whose values align with that trajectory. Vellamo’s long-term sustainability view complements not only Haas’s engineering direction but also the expectations of a global audience that demands responsibility from brands operating at motorsport’s highest level.
A Strategic Presence on the Global Stage
Beyond performance and sustainability, the partnership delivers significant brand visibility. Vellamo’s logo will appear on the VF-25 chassis, driver helmets, water bottles, and key areas within team hospitality. For a company expanding its international footprint, Formula 1’s global visibility across more than 20 countries and its one of the most engaged fanbases in the world creates an unparalleled platform.
The Haas team, headquartered in the United States yet deeply integrated in motorsport’s European ecosystem, offers a strong bridge into both markets. With the championship growing rapidly in North America and maintaining significant influence in Europe and Asia, Vellamo’s integration into a fully global championship strengthens its narrative as a brand rooted in Finland but reaching far beyond its origins.
Voices From the Partnership
The enthusiasm surrounding the collaboration is apparent from both sides. Team Principal Ayao Komatsu highlights the practical performance alignment:
“Vellamo Water is a fantastic addition to our team. Their premium water, sourced from Finland’s Ice Age aquifers, aligns with our pursuit of excellence. Hydration is critical in our sport, and Vellamo’s pure, electrolyte-rich water will help our drivers and team personnel perform at their best throughout the demanding F1 season”
For Vellamo, the partnership is both a strategic step and a natural progression. CEO Teemu Oksa emphasises the synergy between the product and the demands of elite motorsport:
“Formula 1 demands peak performance, and Vellamo’s pure, mineral-rich water, nurtured by Nordic nature, is perfectly suited to fuel the team’s success. Our global footprint and dedication to quality align seamlessly with the dynamic energy of motorsport, and we’re excited to support MoneyGram Haas F1 Team on the world stage.”
The sentiment reflects Vellamo’s increasing presence beyond Finland as the company continues to expand into key markets where health, wellness, and premium hydration products are in high demand.
Hydration as a Performance Tool
In Formula 1’s complex ecosystem, hydration is not simply about quenching thirst; it is a component of the team’s competitive toolkit. Drivers can lose several litres of fluid during a race, especially in high-temperature venues like Singapore, Bahrain or Qatar. Dehydration affects reaction time, focus, physical endurance, and decision-making, with consequences that can be measured in tenths of a second – enough to determine a position on the grid or a point in the standings.
For mechanics and engineers, many of whom work long hours in high-heat conditions around braking systems, tyres, or garage operations, electrolyte replacement is equally essential. The introduction of Vellamo’s naturally high electrolyte profile into daily hydration routines adds measurable support across the organisation.
Through tailored hydration solutions developed specifically for the team, an initiative included in the partnership’s scope, Vellamo positions itself not just as a supplier but as a contributor to competitive performance.
A Partnership Built for the Future
The Vellamo Water – MoneyGram Haas F1 Team partnership blends heritage, science, and long-term vision. It brings together a product shaped by ancient Nordic geology, a motorsport team navigating a new era of performance and sustainability, and a shared commitment to excellence. The collaboration reinforces how Formula 1 continues to attract brands that value not just visibility, but meaningful integration into the sport’s demanding, fast-evolving environment.
With its unique purity, sustainable approach, and performance-focused profile, Vellamo enters Formula 1 not simply as a sponsor, but as a partner embedded in the team’s journey – hydrating, supporting, and standing alongside Haas throughout the global championship.
Source: Paddock Magazine (5.12.2025) / Image: MoneyGram Haas F1 Team
Link: https://thepaddockmagazine.com/vellamo-water-purity-performance-and-purpose-powering-the-moneygram-haas-f1-team/
